Black Friday and Cyber week are fast approaching. Last year saw a clear increase in SMS traffic during Black Friday and Cyber week and this year is expected to be another year of growth. Black Friday is the most important marketing campaign of the year for many businesses and a major focus of activity.
The success of a Black Friday sale depends largely on how well you get your customers' attention. Competition is fierce during Black Friday. And you're not just competing with your direct competitors, you're competing with all the businesses and other content that want your attention. It's in campaigns like Black Friday that the power of text messaging shines through.
Why does SMS marketing work for Black Friday?
During Black Friday, channels are flooded with promotional messages and it's easy for messages to get lost in the clutter. SMS is a channel that can both stand out from the crowd and reach customers quickly. SMS messages are delivered almost instantly, so you can be sure that your offers will reach your customers in time.
- 98 % text messages are read
- 19 % click on the link in the message (cf. email 4 % and Instagram 1-2 %). For e-commerce brands, click-through rates have been as high as 36 %.
- 45 % of recipients respond to SMS messages from companies (Figures extracted from SMS comparison statistics)
If you want to make sure your message gets through, you should try SMS. Here are some tips for text message marketing during Black Friday.
Who can you send text messages to?
To send marketing messages to customers by SMS, you need the recipient's consent in advance. As the controller, you must be able to demonstrate that the data subject has given his or her consent to the processing of personal data for the purposes of electronic direct marketing. The consumer must be able to indicate by his own action his consent to receive electronic marketing messages. Once this is done, the customer is a valued customer who is happy to receive the messages.
However, there are certain cases where permission is not required to send direct marketing by SMS. If the contact information was obtained in connection with the sale of a product or service and the message only promotes the same or similar products as those sold by the company in a previous transaction, the marketing is allowed. However, the consumer must have been informed about the sending of marketing messages in the context of the transaction, as well as the right to opt-out of their sending with each message. Read more in our article When can you send a text message to a customer?
How do I get started with SMS marketing?
The easiest way to get started is to send your customers a group text message. Quriiri makes it easy to send. All you need to do is import your contacts into Quriiri and type the message. You will quickly reach a large number of people for sure. You can include a link to your online store in the message and see the results immediately. Read also our article Links in text messages - take these things into account.
Another way to do SMS marketing is to integrate the sending of SMS messages into your own marketing software. The Quriiri can be integrated with different software through interfaces. Contact us, if you are interested in this option.
Tips for Black Friday marketing
Create a sense of urgency
Black Friday shopping has an inherent sense of urgency, so you can easily leverage that in your messages. Send text messages that make the reader feel like they need to act now. In the message, highlight the validity of the offer or the limited quantity of the product.
Post limited-time offers, such as Flash Sale offers, where consumers make quick purchases. You can create a sense of a unique offer for SMS recipients and encourage them to act immediately. One way to do pre-marketing is to send a series of messages counting down the days until Black Friday. Increase the number of purchases by sending customers reminders of the offer's validity.
Treat your SMS subscribers like VIPs
SMS marketing is a way to engage and deepen relationships with your most loyal customers. Personalised messages can include unique offers that only SMS subscribers receive. In this way, you create a sense of belonging to a VIP community. For example, you can send them a pre-subscriber benefit, so they get the offer before anyone else. Or offer them the chance of free shipping if they place an order using the code in the SMS.
Engage previously purchased customers with exclusive offers
It is usually much easier to resell to loyal customers than to acquire new ones. So engage your existing customers through existing communication channels. Send them special offers and exclusive deals based on previous purchases.
For example, you can send SMS messages to subscribers who haven't bought something for a while. Since these potential Black Friday shoppers have been wanting to hear from you, only give these offers to SMS subscribers so that they are motivated to stay subscribed.
Keep customers informed about deliveries
Customers appreciate and expect information on delivery, as they often want to receive their purchase as soon as possible. Text messaging is quick to reach and commercial messages increase customer satisfaction. You can also inform them of any delays, so they get the information quickly and don't wait in vain. By integrating SMS into your system, you automate the delivery of messages and improve the customer experience.
Make the customer matter
Text messaging is a great way to interact with your customers and give them the opportunity to make a difference. You can send SMS surveys to improve the customer experience or, for example, send customers a promotional message about their next purchase so they want to buy from you again. Make the customer feel that you care about them and that they are important.
Quriiri helps you reach your customers
With Black Friday and Cyber Week just around the corner, reaching your customers is key. Quriiri helps you get started with mobile communications and we work with our clients to strengthen the interaction between businesses and customers.
Read more about how SMS works marketing or try for free weekly. You can also book remote access, and we will tell you more about how your business can benefit from Quriiri's services. We will be happy to help you reach your customers effectively.
