SMS Sender ID: authorisation and registration
Under Traficom’s regulation, all sender IDs used in Finland must be authorised with telecom operators. From 2 November 2026, messages sent with an unauthorised sender ID may be blocked or marked as spam for the recipient.
Are your messages marked as spam (roskaposti)?
From 2 November 2026, text messages sent with unauthorised sender IDs are marked as spam for the recipient or may be blocked. Once your sender ID has been authorised, your messages will display normally again.
At Quriiri, you can easily apply for SMS Sender ID authorisation through the Quriiri user interface or API. We handle the authorisation with operators quickly and free of charge. If you’re switching providers, authorisation is taken care of as you start using Quriiri.
SMS Sender ID options
Alphanumeric Sender ID
Shown as text (e.g. company name).
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Must be authorised or registered
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Replies not possible
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Suitable for one-way messaging
Numeric Sender ID
Shown as a phone number.
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Can be longcode or shortcode
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Replies possible
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Suitable for two-way messaging
Authorisation handled directly in Quriiri
Authorising your sender ID through Quriiri doesn’t require spreadsheets or long forms. You submit the request directly in the user interface or via the API, and Quriiri takes care of the rest.
Submit an authorisation request in the user interface or via the API.
Quriiri reviews the request and forwards the sender ID to the mobile operators.
Processing usually takes 4–14 working days.
Once approved, the sender ID can be selected in the user interface and retrieved via the API.
Authorisation is free of charge for Quriiri customers.
SMS Sender ID Authorisation and Registration
Under a new regulation issued by Traficom, SMS Sender IDs used in Finland must be managed on two levels:
1. Authorisation (mandatory from 4.5.2026)
All telephone numbers and named sender IDs used in Finland must be authorised by the local telecoms company.
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Applies to all SMS sending data.
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Ensure that the sender information is accepted and used correctly.
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A prerequisite for the future delivery of messages.
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The second phase of Traficom’s regulation takes effect on 2.11.2026. After that, unauthorised sender IDs will be changed to “Roskaposti” (Finnish for “spam”) or the messages will be blocked entirely.
2. Registration (optional)
Nimimuotoinen SMS Sender ID voidaan lisäksi suojata rekisteröimällä se To the Traficom.
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The company gets exclusive rights to that sender name.
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No one else can use the same name to send messages.
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The risk of abuse and scam messages is significantly reduced.
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Your SMS provider must be authorised to deliver messages with a registered SMS Sender ID.
Quriiri helps with both sender ID authorisation and the SMS Sender ID registration process.
Protecting Your SMS Sender ID Through Registration
By registering your own SMS Sender ID, you can prevent any other party from using the same SMS sender information in Finland. A registered SMS Sender ID helps your customers recognize your messages as trustworthy.
Your sender ID is registered with Traficom.
Your SMS provider is authorised to deliver messages using this sender name
If anyone other than an approved party attempts to send messages using your registered sender name, the messages are automatically blocked
Ensure secure communication and effectively protect your company’s reputation
Why protect your SMS Sender ID
Protecting your SMS Sender ID means that the sender name shown in your company’s messages is registered and verified. This prevents third parties from misusing your name, for example in scam messages.
Build trust
When your SMS Sender ID is protected, your customers can trust the text messages you send. It also helps prevent scam attempts and misuse that could damage your brand.
Improve the safety of your customers
By ensuring that your messages always come from a trusted source, you can provide your customers with a secure communication experience.
Protect your brand
Scam messages can cause significant financial and reputational damage. Protecting the sender name helps to reduce these risks.
Show responsibility
Show that your company takes communications security seriously and acts responsibly to protect your customers' data.
Do you have any questions?
We are happy to help!
Henrika Hokkanen
Lasse Lohikoski
Frequently asked questions about authorization of a sender ID
Can a company have more than one sender record?
Yes. For example, many organisations have a named SMS Sender ID for information messages and a numbered SMS Sender ID for two-way communication.
Can I use any name as a sender?
For each SMS message sent via Quriirin, you can set either alphanumeric (text, 11 characters) or numeric (15 digits) sender information. From 4.5.2026, the sender information must be either authorised or registered. The name must be related to the activity of the transmission.
What is the difference between authorisation and protection?
Authorisation is mandatory and ensures that you are authorised to use the sender ID/number. Quriiri will carry out the authorisation on behalf of the customer. Authentication is voluntary. By registering a consignor number with Traficom, you can protect your consignor number. The protection gives you the exclusive right to a registered nominal consignor's number in Finland.
Does the same SMS Sender ID also work abroad?
The SMS Sender ID registration process varies from country to country. Our experts will help you with both domestic and international communications.
How do I know if my sender ID will still work after 2 November 2026?
f you send messages through Quriiri, your authorised sender IDs are shown in the user interface. An approved sender ID can be selected when sending a message, and it can also be retrieved via the API. If you can’t find your sender ID, submit an authorisation request in the user interface or via the API. Processing usually takes 4–14 working days, so we recommend submitting the request by mid-October at the latest.
If you send messages through another service, check the status with your service provider. You can also contact us, and we’ll look at the situation together.