SMS marketing is one of the most straightforward and effective ways to reach customers. Research* shows that up to 97 % of text messages are read within 15 minutes of arrival. It's fast, direct and surprisingly cost-effective - especially when budgets are tight and results are needed quickly.
Businesses use SMS services to send offers, product news and event invitations, among other things. SMS marketing is ideal for activating customers, bringing them back to buy or increasing loyalty.
Here are seven practical tips to help you get started with SMS marketing.
1. Get permission to send messages
SMS marketing is electronic direct marketing that requires the recipient's consent. Asking for consent is simple - for example, you can add a checkbox to the subscription process or offer a discount when you join.
Another way is to use a keyword that the customer sends to join the list. For example: send CLUB to 12345 and get the offers before others.
✅ If you're not sure how permits work - contact us our team. We're happy to help.
2. Be clear about what the customer gets
When a customer joins your SMS list, tell them what they can expect: what kind of content you send and how often. This builds trust and reduces the risk of unsubscribing later.
3. Don't post too often
SMS is a personal channel - use it wisely. A suitable number is usually 2-6 messages per month. If you send too often, the messages will start to feel intrusive and the customer may be removed from the list.
4. Always offer added value
Every message should contain a clear benefit for the recipient. Consider why this particular message is worth opening. Personalisation and exclusive offers work well: ”Just for you - 20 % discount today until 22:00.”
5. Make it easy to leave
The customer must be able to stop receiving messages at any time. Make this clear: for example ”Reply PERU to stop messages.” This builds trust and is also in line with data protection regulations.
6. Choose the right moment to send
The timing of the message has a significant impact on the results. According to our tests, effective times are:
- Tue-Thu 9-11 and 13-15
- Not immediately on Monday or at the weekend (there are exceptions, of course)
Try different times and see when your target group responds best.
7. Use clear and understandable language
Avoid unnecessary abbreviations and keep your message concise. A good message is immediately understandable, includes a clear invitation (e.g. ”Order now”) and works directly on your mobile device.
How to get started easily
SMS marketing is easy to set up. With Quriiri's SMS service you can:
- download recipient numbers
- write a message
- send immediately or schedule
And best of all - you can try the service for free.
Ask us, if you need help. We'll help you get started quickly and professionally.
