All marketing aims to get your brand noticed by the right people at the right time. Increased marketing in the weeks leading up to Black Friday makes it harder to stand out and get customers' attention. How do you make sure your messages don't get lost in the flood of messages? The answer can be found in a text message.
When you send a text message, you can be sure that people will see your message almost immediately, as up to 98% of % text messages are read. Targeted and timely SMS messaging is an easy and effective way to get your marketing messages across and the end of the year is a great time to start SMS marketing. Text messaging can be an effective way to boost both Black Friday and Christmas sales.
Boosting Black Friday sales with SMS
Want to harness the power of SMS to reach and convert customers? Why not? After all, SMS is a cost-effective and easy way to get the best discounts and offers into shoppers' phones.
Here are a few reasons why SMS can be the perfect way to give your customers what they want:
Speed
Recipients of text messages are notified almost immediately after sending the message, and usually read the message immediately. This makes SMS an excellent channel especially for Black Friday offers and Christmas promotions. When you want your customers to act quickly, for example to respond to exclusive and last-minute offers, SMS marketing can be the best way to ensure that your messages don't go unnoticed.
High open and click-through rates
The open and click-through rates for text messages are unparalleled, especially compared to other channels - almost all messages are read and the click-through rate is close to 20 %.
If you're offering a one-off offer or other offers that you know customers will be interested in, SMS ensures that messages get through and stand out from the crowd.
Think carefully about how often you send messages
Finding the right message frequency during Black Friday is crucial to maintaining good customer relations. Bombarding customers with too many messages can quickly lead to irritation and requests to cancel SMS subscriptions. That's why we recommend sending no more than one to three messages per week to keep people engaged without overloading them.
Provide added value
As with all marketing, it's important to think about the content and delivery of SMS messages from the customer's perspective. Think about whether the message genuinely adds value for the customer. The most important thing is not to get your offer in front of the customer's eyes. The most important thing is that it is a message that benefits the customer in some way.
Safety and compliance
Black Friday is a time when businesses interact with large numbers of customers, so paying attention to customer security is particularly important. You need to ensure that text messages and personal data remain protected and secure. Misuse of customer data or non-compliance can lead to serious legal consequences and reputational damage.
You should look for a text messaging partner that complies with laws and regulations and takes care of the security of your customer data. Data protection is of paramount importance to us at Quriiri and we are a GDPRS compliant partner.
Quriiri helps with Black Friday and Christmas campaigns
Especially during the busy Black Friday season, the world is full of promotional messages via email, social media and other digital channels. Your business also has the opportunity to stand out from the crowd. With a text message, you can reach your customers safely and at the right time.
Quriiri is known for its fast and professional service. We are happy to help our customers to use SMS in all their customer communications! Contact us and ask for more information or book a presentation time.
