In Quriiri, you can now enable a keyword that allows customers to join and leave a SMS group. The keyword is an effective way to increase SMS subscribers and create loyalty groups, for example. The new Quriiri Groups Subscription Management application allows users to join a group using a keyword.
What is the SMS keyword?
The keyword is used in SMS messages to activate an event, such as joining an SMS group. For example, you can create a Quriiri VIP group and associate the keyword ”VIP” with this group. When a person sends the text message ”VIP” to your company to a short or longcode number, they will automatically join your VIP group and you can send them text messages via Quriiri in the future. You can also set up an automatic reply that the person will receive after sending a keyword to your company number.
What is a good keyword?
The search term can be any word you choose. To be successful, it is a good idea to choose a short, simple word that is easy to remember and spell. You can also think about the keyword in terms of the purpose you are using the group for - sending news, offers or even information about events? For example, ”JOIN” or ”CLUB” are common words, but you could also use the name of your company or product in the keyword.
Avoid using special characters or difficult combinations of numbers in words, as these make it difficult to remember. If your customers misspell a keyword, you could lose their contact details altogether. A good way to do this is to create aliases for keywords to allow for the most common misspellings. For example, if you want to use the search term ”CLUB”, you can also add the word ”KLUB”, so that any misspellings are also accepted.
Possible delisting
Data Protection Regulation the recipients of SMS messages have the right to object at any time to the use of their personal data for direct marketing purposes. By adding a keyword to SMS messages that allows the recipient to opt-out of receiving SMS messages in the future, you comply with the GDPR.In Quriiri, you can add the keyword ”STOP” to the selected category, for example. When a person replies to a message with this keyword, he or she will no longer receive SMS messages from this group.
Market your keyword
You should market your keyword in the channels that reach your target audience. To get subscribers, the benefits of joining should be clearly communicated - what will recipients get from SMS? Why should you join? Some companies will also use something as a carrot for joining, such as a discount on the first purchase or send a gift code to those who join.
Start your campaign with Quriirin
Quriirin allows you to start collecting contact information by using a search keyword. Harness the power of SMS and connect with customers and potential customers where they already are - at their phones. Try for free or ask for more information, we are happy to help!
