We often hear that text messaging is history. No one sends text messages anymore, right? But research shows that businesses are using SMS more than ever. Companies that ignore SMS are missing out on opportunities to connect with customers. SMS is one of the most effective channels to reach customers and this year we expect this growth to continue.
Many companies that try SMS are surprised by its effectiveness. Here are the facts why more and more companies are choosing SMS as part of their marketing channels.
98 % text messages are read
Recent studies 98 % of SMS messages are read and on average 95 % of SMS messages are read within 3 minutes of receipt. This makes SMS an incredibly effective way to reach your target audience. For example, emails have an average open rate of around 20-30 % depending on the company and the sector.
Responding to text messages
The average click-through rate for text messages is 19 %. This means that 19 % of people who receive a text message from a company click on a link or call the phone number in the message. From this, it is easy to calculate that if you send a promotional message to 5,000 customers, 950 people will click on the link in the message. Even if only a small number of these people end up making a purchase, one short, cost-effective message can easily increase your sales.
Read how our client Book Salon turns leads into customers with SMS.
Engage your customers with SMS
Text messages are a great way to engage customers and build loyalty. Well-targeted, personalised messages keep your brand top of mind with your customers and allow you to engage them with exclusive offers and useful messages. Text messaging is an intimate channel that makes customers feel closer to your brand.
High response rate for SMS
Text messages have a much higher response rate than email, for example. On average, the response rate is 45 %, but for example, Quriirin customers SMS surveys the response rate has been as high as 67 %. When the survey is timely and read quickly, it is natural to respond. In addition, it is very easy to answer.
The popularity of text messaging looks set to continue to grow this year. Consumers prefer SMS for urgent messages or time-sensitive offers and alerts. With the growth of mobile commerce, SMS offers people an easy way to do business and interact with their company.
SMS marketing and SMS communication works, as the figures above show. Text messaging is an age-old technology, but it remains one of the most effective and personal ways to reach customers. Are you ready to give it a try? Take a free trial!
