CUSTOMER STORY
Book Salon converts leads into customers with Quriiri
"Whenever questions or issues arise, support is quick and attentive. Quriiri listens to our needs and delivers solutions — you’re never left on your own.”
Seppo Noso, Marketing Manager / Book Salon
Book Salon is a Finnish provider of booking, point-of-sale, and payment services, specializing in businesses within the hair, beauty, and wellness industries. Book Salon’s goal is to generate as many leads as possible through its website in order to continuously acquire new customers and maintain strong growth. While lead generation was already performing very well, a more effective tool was needed to convert those leads into actual sales. That’s where Quriiri came in — helping turn leads into customers and make the sales bell ring.
”Practically everyone who replies to the SMS ends up becoming a customer.”
Book Salon efficiently collects leads through its website. To reach people interested in Book Salon’s services, they looked for an SMS solution that would allow them to easily send offers via text message.
”SMS was a new concept and channel for me. We wanted to try SMS because email marketing wasn’t effective enough at this final stage of the sales funnel. We chose Quriiri because everything felt easy and effortless. On top of that, choosing a Finnish provider was an important factor,” says Book Salon Marketing Manager Seppo Noso.
Book Salon sends SMS messages to people who have visited the website and submitted their contact details and marketing consent, for example when downloading a guide.
”We send an offer via SMS and ask whether the recipient would like us to call and tell them more. When someone replies to the message, our sales team receives SMS notifications on their phones and immediately calls the interested leads. Practically everyone we call becomes a customer. The effectiveness of this channel has really surprised us,” says Seppo.
Book Salon sends SMS offers to interested prospects with marketing consent.
“Whenever a question or an issue comes up, help is always available.”
Seppo likes the easy-to-use interface of the Quriiri, which has all the essential features. However, the most important benefit comes from Quriiri's personal customer service and Quriiri's genuine deSeppo appreciates Quriiri’s easy-to-use interface, which includes all the essential features. However, the biggest benefit comes from Quriiri’s personal customer service and its genuine willingness to help customers succeed. to help customers.
”Whenever we’ve had a question or an issue, I’ve received help quickly. I also value the fact that Quriiri has listened to our needs and found solutions for them. With Quriiri, you know you’re not on your own,” says Seppo.
Learn more about Book Salon.
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