Customers expect your business to send SMS messages - are you ready to take over this powerful channel? Text messaging is part of the customer communications of more and more successful businesses - confirmations, reminders, pin codes for authentication, customer surveys and delivery notifications are sent efficiently and securely via SMS. Yet SMS is still underused as a channel and its potential has yet to be realised by many businesses.
As digitalisation has increased, so has the use of SMS. For example, e-commerce grew rapidly during the pandemic, which also contributed to the growth of the A2P (application-to-person) SMS market. According to Mobilesquared A2P SMS market increased 20% during 2020. Much of this growth has come from businesses switching to SMS at a time when they need a reliable way to reach customers and potential customers.
Businesses are waking up to the reach of SMS
Among other digital channels, SMS does not have the visual appeal, but it is simply effective and allows for a direct conversation with the customer. Text messaging can quickly reach almost anyone in the world. Research shows that SMS messages reach 98% of recipients and 90% of messages are read in 3 minutes.
“The importance of business SMS messages has even increased in recent years, as SMS messages between consumers have decreased. Text messages are more effective than emails, for example, at getting important and time-sensitive messages across”, says Lasse Lohikoski, Quriirin Business Director.
Integrating SMS into the service path - creating conversations with customers
At what point in your service path do your customers want messages from you and a conversation? A well-functioning service path makes life easier for your customers and gives them the information they need at the right time. With Quriiri, SMS messages can be integrated into the service path and company systems so that, for example reminders and notifications automatically leave at just the right time.
Business applications can send SMS messages via the Quriiri interface with the sender information defined by Quriiri as short or longcode number - or alternatively, for example, the name of the company. Messages can be personalised by name or customer number, for example, and scheduled according to the needs of the company and the logic of the application.
“With a well-timed and value-added message, a company can increase customer loyalty and satisfaction. By targeting messages at the right points in the service path, SMS messages are effective, add value for the customer and, ideally, make people's lives easier.”, continues Lohikoski.
Quriiri's SMS services help you reach your target audience quickly and reliably. We deliver even large volumes of messages safely and reliably. We are happy to help our customers integrate SMS into their company's own systems.
Would you like to know more about the possibilities of SMS? Contact us or try for free weekly.
