The use of SMS in business communication is growing and is expected to increase in popularity 52% until 2023 by*. One of the strengths of text messaging is definitely its guaranteed reach. Text messages are received, read and responded to with confidence. But what are the uses of SMS? We gathered examples from our customers.
SMS surveys
KINTO is Toyota's flexible mobility brand, offering solutions for today's changing mobility needs. As a KINTO Flex monthly subscriber, you can order a car for a simple monthly payment without the commitment of car ownership. Kinto sends its monthly subscribers an SMS survey, which provides them with valuable customer feedback. With the Quriiri SMS service, KINTO has kept its finger on the pulse of its customers and the open feedback in particular has helped to improve the service. KINTO automatically receives open feedback by email, allowing for a quick response and thus improving the customer experience. Read the full KINTO story.
Retrieval notifications
The IT retailer and online shop sends pick-up notifications by SMS for online purchases. When the order is ready for collection, it is also to the advantage of the retailer that the products are picked up quickly. The information reaches customers quickly via SMS.
Several of our customers have integrated pick-up notifications into their online shop so that customers are automatically notified of a completed order by SMS. Once the customer service agent has marked the order for pick-up, the customer immediately receives an SMS message on their phone. These types of pay-per-use messages are perceived as positive and enhance the customer experience.
Text message confirmations and reminders
For example, dentists, masseurs or hairdressers incur unnecessary extra costs in ”no show” situations, when a client does not turn up as scheduled. Many of our customers have integrated SMS confirmations and reminders into their booking systems. In most cases, the confirmation and reminder messages are integrated via an interface, so that they are sent automatically according to the information entered in the booking system.
Our customers have noticed that appointment reminders have significantly reduced the number of ”no show” situations. This has not only resulted in cost savings, but customers have also found the confirmation and reminder messages useful and positive. Read more text message confirmations and reminders.
Marketing messages
Text messages are also an effective channel for sending various marketing messages. For example, online stores have used Quriiri's services to incorporate SMS into their marketing channels. SMS marketing is particularly suitable for time-sensitive and personalised promotional messages. Consumers respond quickly to messages and click to buy. Our clients have found that when messages have clear benefits, such as discount percentage and expiry date, click-through and conversion rates have been very high.
Marketing messages can be sent via our easy-to-use browser-based service or by integrating SMS messages into your company's systems through an interface. Read more about SMS marketing.
Verification
Today, security is an important part of every digital service. Customers are concerned about password leaks and criminals gaining access to their data. SMS authentication is an easy way to increase security, as it does not require downloading additional applications, the phone is personal and always with you. It allows websites, apps and other digital services to verify the identity of the user.
In practice, SMS authentication works by the service sending a pin code via SMS after the customer has entered their username and password. By entering the code, the user can log in to the service.
Our customers have found authentication by SMS to be a very effective method. It is easy to integrate and create additional security. SMS pin codes have become familiar to people and are perceived as an easy way to log in. For more information on authentication, click here.
Crisis communication
Because SMS reaches people quickly and reliably, wherever they are, it works perfectly for crisis communication. Everyone carries a mobile phone nowadays, and because SMS messages are network-independent, they can reach people around the world efficiently and quickly. Electricity companies, for example, are using SMS messages to inform their customers about power cuts. Customers are quickly informed and can react to the situation. This is often perceived as good customer service.
Rewards
Many of our customers also use SMS to reward themselves. For example, a gift code via SMS can be used to reward both customers and employees. They can easily be used to remember holidays, birthdays and to thank new and existing customers. We offer turnkey campaigns for sending codes. All you need is the phone numbers of your target group and the gift codes will be sent to them via SMS.
Some of our customers use gift codes as part of their customer service, allowing employees to quickly and easily send a gift code via SMS in the event of a complaint or problem. SMS gift codes are also great for waking up sleeping customers, collecting contact details or even as a reward for answering a customer survey.
Text messaging is well suited to a wide range of needs. Quriiri provides an easy-to-use, browser-based SMS service and well-documented interfaces for integrating SMS messages. Book a demo by contacting us by email info@quriiri.fi, by calling 010 349 3800 or free trial via.
