The energy crisis and possible power cuts in the coming winter to ensure sufficient electricity supply have also prompted electricity companies to prepare for outages. SMS is often the communication channel of choice for electricity companies and Quriiri has also been approached by several electricity companies. There are several reasons for choosing SMS for communication in case of faults and disturbances. Below are the six main reasons:
1. Certainty
Everyone carries a mobile phone nowadays, and because SMS messages are network-independent, they can reach people efficiently and quickly around the world. A text message is guaranteed to reach the recipient's phone.
2. Speed
SMS is a very fast channel to reach your recipients. Text messages are proven to have a high attention value and are read quickly.
3. Reliability
SMS is a secure and reliable technology, as every mobile phone receives SMS messages. What's more, SMS messages are not dependent on an internet connection, so you can reach people even when they are not connected to the internet.
4. Efficiency
By sending group text messages, you can reach very large numbers of people very quickly. By choosing a service provider with high capacity and delivery reliability, you can be sure that even large volumes of messages will be delivered safely and on time.
5. Automation
The ability to use SMS as part of other systems and automate the transmission makes it a versatile and cost-effective channel. The interface allows SMS messages to be sent as soon as the system detects an alert, for example, a power cut.
6. Interaction
SMS also provides a personal and quick way to interact with your customers. By introducing two-way communication, the customer can reply to the message. Two-way communication can be used to make enquiries or contracts, for example.
Tips for using SMS
SMS allows electricity companies to keep their customers as informed as possible about outages and changes in electricity supply. This reduces the number of calls to customer service and increases customer satisfaction with the service provided by the electricity company.
While the benefits of SMS are particularly pronounced in crisis and other time-critical communications, SMS also offers other opportunities to build lasting customer relationships. SMS is an excellent channel to interact with customers and works well for customer service and improving the customer experience.
Renewal of electricity contract
The two-way and personal nature of text messaging also makes it convenient to renew electricity contracts. Once the electricity company has the customer's verified phone number, SMS can be used to send personalised offers to customers. It is quick and easy for the customer to reply. Through the interface, information about the acceptance of the offer is sent to the electricity company's systems.
Reminder messages for the Lunch Day
Both electricity companies and their customers will clearly benefit from a reminder message on the due date of the bill. Customers appreciate the fact that they receive a reminder and electricity companies are more likely to receive payment on time. This too can be fully automated and SMS messages are sent automatically to customers when the due date is approaching or the bill is overdue. Electricity companies can specify the functions that trigger the sending of reminder messages.
Electricity saving and other tips
Electricity saving tips are now more relevant than ever. When customers receive relevant and useful tips via SMS, it can strengthen the customer relationship and improve the customer experience. These messages can also be personalised, for example by basing them on electricity consumption.
With Quriiri, you can send personalised bulk SMS messages easily from your web browser or by integrating SMS into your company's own systems. Contact us, we will be happy to help you use SMS in your customer communication!
