Text messaging is a familiar communication channel for many people, but its effectiveness in communicating with customers can be surprising. While digital marketing is evolving at a rapid pace, SMS remains one of the most straightforward and effective ways to reach customers. This trend is also reflected in the growth figures for Quriiri.
In 2024, Quriiri continued to grow both in terms of turnover and message volumes. This steady growth is driven by the company's continued focus on service reliability and expertise. Quriiri's turnover rose to €2.75 million last year, up from €2.5 million the year before.
“Text messaging may not be a visually stunning communication channel, but its effectiveness speaks for itself. Many of our customers choose SMS precisely because it reaches them quickly and reliably”, says Quriiri's Business Director and co-founder Lasse Lohikoski.
Technological superiority and domestic service are the competitive differentiators
Technological and reliability advances have been a key part of the Quriiri's success since its inception.
“Our technology is specifically designed to ensure that messages get through, whether it's a large campaign or a single, critical announcement. Our system is scalable to our customers' needs, and our in-house team of experts is always ready to help”, says Quriiri's co-founder and Development Director Gabriel Drescher.
Competition among SMS services is fierce, but Quriiri has managed to stand out from the crowd with its domestic presence, expert customer service and technology reliability.
“We are proud that our services are designed and implemented in Finland. We understand the needs of local businesses and are able to respond quickly.”, Gabriel continues.
Growth from talent and an eye on the future
Above all, Quriiri's growth is driven by its people. Over the past few years, Quriiri has recruited a number of top talented people who have brought with them expertise and new perspectives.
“Our growth would not be possible without a skilled and motivated team. We continuously invest in the development and well-being of our staff”, Lasse and Gabriel stress.
The outlook for the future is bright. Quriiri is closely following developments in the industry and is already prepared for the expansion of new technologies such as Rich Communication Services (RCS).
“RCS brings new possibilities alongside SMS, such as images, videos and interactive features. We are at the forefront of bringing these innovations to our customers”, Lasse promises.
2024 was a year of growth and success for Quriiri. At the same time, it showed that the simplicity and efficiency of SMS messaging remains an indispensable element of corporate customer communication. Quriiri will continue to work to ensure that messages flow smoothly and that businesses can continue to rely on their delivery.
This is a good way to start the year of celebrations, when Quriiri turns 10.
For more information:
Lasse Lohikoski, Business Director, Founder
+358 50 581 9595, lasse.lohikoski@quriiri.fi
