Romuta boosted brand awareness and increased inbound inquiries with SMS

Romuta buys scrap metal and helps both businesses and private individuals solve their metal recycling challenges. Romuta needed a way to reach target audiences that are not easily accessible online. With Quriiri, Romuta launched an SMS campaign that increased brand awareness and generated more inbound inquiries.

Romuta recognized that not all decision-makers in their target audience are active on social media — and some are not reachable even by email. They wanted to try SMS as a marketing channel and chose Quriiri as their partner.

“SMS is highly effective at reaching people and capturing attention. When I was looking for a service provider, Quriiri immediately felt trustworthy. SMS wasn’t a familiar channel for us, so it was important to find a knowledgeable partner. The collaboration worked excellently right from the start,” says Romuta's Marketing Manager Erika Mutanen.

SMS Reaches Audiences Other Channels Miss

Romuta already had phone numbers for their target groups, and messages were tailored by segment. Target companies included plumbers, electricians, and metal workshops — audiences that are often difficult to reach through other digital channels.

”It’s often assumed that everyone is on social media, but especially in our target groups there are many people who can only be reached by phone. In those cases, SMS is an excellent channel,” Erika explains.

Message Content Makes the Difference

Romuta had identified four cities with strong potential demand, but where brand awareness was still low. Erika designed the messaging so that decision-makers in different regions received tailored messages. The campaign was executed in three phases. The first message focused on building awareness, the second encouraged recipients to get in touch, and the third served as a reminder that clearly highlighted Romuta’s value proposition.

“Quriiri gave us a tool to send targeted messages and made the entire process really easy for us,” says Erika, while also emphasizing the importance of message content. The messages were carefully designed for different target groups, which clearly contributed to the success of the campaign.

Erika is pleased with both the campaign results and Quriiri’s service. She especially values the reliability of the solution and how easy the service is to use. Romuta is a strong example of how SMS can be used to reach target audiences effectively and generate profitable results.

Romuta

Romuta is a full-service scrap metal partner. The company solves metal recycling challenges and helps optimize customers’ metal recycling to support their business. Romuta believes in long-term partnerships, as profitable metal recycling is built over time.