Text messaging works best for concise and short messages. Text messages often include a link to invite the recipient to read more on a website or take some other action. At the same time, people are warned not to click on links in SMS messages. What should you consider if you want to include links in your messages?
A link in a text message is a great way to activate the customer to go to the website. It is safe to click on the link if you recognise it as legitimate and are confident that it does not lead to a phishing or other scam site. If the link looks suspicious, it is not worth clicking on it. There is no need to fear or avoid including links in your messages, as long as you take into account the points below.
Avoid link overflows
The limited number of characters makes it attractive to use link-rolling services. However, we recommend avoiding these, as the final link address will not be visible. Recipients of messages may be suspicious of links that they do not know where they lead to anyway. This reduces the click-through rate considerably.
Link shortening services such as bit.ly, bl.ink, etc. can be used to shorten a long or hard-to-remember web address to make it easier to remember/remember.
Put the link in an identifiable format
We always recommend to our customers to put the link in a format that allows the recipient to identify it (e.g. https://quriiri.fi/sms). This way, the customer can be sure that clicking on the link will take them to the real page. This immediately gives your company a more trustworthy image and click-through rates are likely to be higher.
Avoid very long links
The address of the link should be as short and clear as possible. This makes it easier for the recipient to see where the link is going. However, even a slightly longer but clear address is better than a vague shortened link. Also, remember to test the functionality of the link to make sure it goes to the right address.
With these tips, you can confidently include links in your SMS messages.
Is there something that stuck in your mind? Contact us, we are happy to answer your questions.
