{"id":28524,"date":"2024-09-17T09:54:07","date_gmt":"2024-09-17T06:54:07","guid":{"rendered":"https:\/\/quriiri.fi\/?p=28524"},"modified":"2024-12-16T10:53:47","modified_gmt":"2024-12-16T08:53:47","slug":"hyodynna-tekstiviestia-black-friday-markkinoinnissa","status":"publish","type":"post","link":"https:\/\/quriiri.fi\/en\/hyodynna-tekstiviestia-black-friday-markkinoinnissa\/","title":{"rendered":"Use SMS for Black Friday marketing"},"content":{"rendered":"<h5 class=\"wp-block-heading\">Black Friday is approaching again and soon businesses will be competing for shoppers' attention. Brands that stand out from the crowd and reach their customers effectively will be the most successful. Text message marketing is growing in popularity, but simply bombarding people with offers is not enough. For a Black Friday campaign to be truly successful, it should build customer trust and foster long-term loyalty. Now, at the very least, is the time to prepare for the season.<\/h5>\n\n\n\n<p><\/p>\n\n\n\n<p>SMS marketing has grown in popularity for a number of reasons, the most important of which are its efficiency, direct contact with customers and high open rates - up to 98 %. The majority of people check their inbox almost immediately, so the offer or information in the message gets quick exposure compared to, for example, email, where messages may go unopened or end up in the spam folder. We've put together a few tips on how you can make the most of SMS during Black Friday.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id='1-laheta-aitoja-ja-henkilokohtaisia-viesteja'>1. Send genuine and personal messages<\/h2>\n\n\n\n<p>Text messaging offers the possibility to communicate directly and personally with your customers. Use this opportunity wisely: don't just focus on increasing sales, show that you value your customers. Personalised messages that include your customer's name and offers based on their preferences will make the message feel more meaningful. This makes customers feel that your company cares about their needs.<\/p>\n\n\n\n<p>\u201c<em>Personalising messages based on a customer's first name, surname or other information can have a big impact. When a message feels personal, it attracts attention and is more responsive<\/em>,\u201d says Quriiri's Marketing Manager <strong>Tanja Lipponen<\/strong>. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"352\" src=\"https:\/\/quriiri.fi\/wp-content\/uploads\/2024\/09\/Black_Friday_SMS_quote.png\" alt=\"Black Friday marketing by SMS.\" class=\"wp-image-28526\" srcset=\"https:\/\/quriiri.fi\/wp-content\/uploads\/2024\/09\/Black_Friday_SMS_quote.png 800w, https:\/\/quriiri.fi\/wp-content\/uploads\/2024\/09\/Black_Friday_SMS_quote-480x211.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id='2-ole-lapinakyva-ja-rehellinen-tarjouksistasi'>2. Be transparent and honest about your offers<\/h2>\n\n\n\n<p>Building trust starts with honesty. When sending Black Friday messages, be clear about offers and discounts. Don't mislead customers with hidden costs or complicated terms. Clear and honest offers build customer trust in your business, which can lead to repeat purchases in the long run.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id='3-tarjoa-eksklusiivisia-etuja-sms-tilaajille'>3. Offer exclusive benefits to SMS subscribers<\/h2>\n\n\n\n<p>One effective way to engage customers is to offer them something special that others don't get. Give SMS subscribers exclusive offers or a head start on products before others. This not only increases the number of subscribers, but also makes them feel valued and special, which strengthens the customer relationship.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id='4-aikatauluta-viestit-huolellisesti'>4. Schedule your messages carefully<\/h2>\n\n\n\n<p>Black Friday messages should not be sent on a whim. Plan and schedule them in advance so that your messages reach your customers at the right time. Don't bombard customers with too many messages, but make sure each message has a clear purpose. Sending too many messages can annoy customers and lead to unsubscribes, which in turn reduces engagement.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id='5-kayta-selkeita-toimintakehotuksia'>5. Use clear calls to action<\/h2>\n\n\n\n<p>Text messages are short and to the point, so every word counts. Make sure your message includes a clear call to action (CTA) that tells the customer what to do next. For example, \u201dBuy now and save 30%\u201d or \u201dHurry up and shop\u201d are effective ways to direct the customer directly to the purchase. A well-crafted CTA helps customers act on your message and drives engagement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/quriiri.fi\/wp-content\/uploads\/2024\/09\/Black_Friday_Tarjous_SMS.png\" alt=\"Black Friday marketing by SMS.\" class=\"wp-image-28527\" srcset=\"https:\/\/quriiri.fi\/wp-content\/uploads\/2024\/09\/Black_Friday_Tarjous_SMS.png 800w, https:\/\/quriiri.fi\/wp-content\/uploads\/2024\/09\/Black_Friday_Tarjous_SMS-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id='6-keraa-palautetta-ja-paranna-palvelua'>6. Collect feedback and improve your service<\/h2>\n\n\n\n<p>After a Black Friday campaign, it is important to collect feedback from customers. Send a text message asking about your customers' experiences or requesting a review. This shows that you care about their opinions and are willing to improve your service. Involving customers in the development process can deepen their engagement and create a more trusting relationship.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id='7-mittaa-kampanjan-onnistumista'>7. Measure the success of the campaign<\/h2>\n\n\n\n<p>Monitor how your campaigns are performing and optimise your next campaigns. The SMS technology does not allow you to calculate click-through rates, but you can, for example, track click-through rates for SMS using UTM parameters. <a href=\"https:\/\/quriiri.fi\/en\/2024\/08\/tekstiviestien-ctr-nain-saat-klikkausprosentit-selville\/\">Read more about the use of UTM parameters<\/a>.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id='8-erotu-joukosta-rcs-viesteilla'>8. Stand out from the crowd with RCS messages<\/h2>\n\n\n\n<p><a href=\"\/en\/tuote\/RCS\/\">RCS<\/a> (Rich Communication Services) takes text messaging to the next level by offering richer and more visually rich communication options. RCS enables companies to deliver more interactive and branded messages, significantly enhancing the user experience and differentiating themselves from competitors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/quriiri.fi\/wp-content\/uploads\/2024\/09\/RCS_black_friday.png\" alt=\"RCS Black Friday offer for the RCS campaign\" class=\"wp-image-28531\" srcset=\"https:\/\/quriiri.fi\/wp-content\/uploads\/2024\/09\/RCS_black_friday.png 800w, https:\/\/quriiri.fi\/wp-content\/uploads\/2024\/09\/RCS_black_friday-480x300.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 id='rcs-viestien-hyodyt'>Benefits of RCS messages:<\/h2>\n\n\n\n<p><strong>Rich media features<\/strong>: RCS messages allow you to use images, videos, gifs and buttons to make your messages more attractive and visually striking. This is particularly useful for Black Friday campaigns where competition for customer attention is fierce. For example, striking product images and attractive discount banners can stand out and attract attention.<\/p>\n\n\n\n<p><strong>Interactivity<\/strong>: RCS allows interactive buttons, options and queries to be added to messages, enabling the customer to act directly within the message. For example, customers can choose between different offers or place an order directly from the message. This shortens the purchase path and makes shopping hassle-free.<\/p>\n\n\n\n<p><strong>Branded communication<\/strong>: RCS messages can use your company branding, such as your logo and colours, to reinforce your brand recognition. During Black Friday, when marketing communications come from many different sources, branding helps you stand out from the competition and stay in the minds of your customers.<\/p>\n\n\n\n<p><strong>Real-time updates and reminders<\/strong>: RCS messages allow for more dynamic communication, such as real-time delivery updates, reminders of products forgotten in your shopping cart or notifications of last-minute offers. These are particularly useful for Black Friday campaigns where time is critical.<\/p>\n\n\n\n<p><strong>A richer customer experience<\/strong>: RCS messages allow you to provide a seamless and pleasant user experience. Customers can interact with your business in the same way they would with apps or websites, but without having to leave the message.<\/p>\n\n\n\n<p><strong>Analytics<\/strong>: RCS allows for rich analytics and campaign monitoring. Analyses delivery quotes, read quotes, open and click-through rates.<\/p>\n\n\n\n<h2 id='yhteenveto'>Summary<\/h2>\n\n\n\n<p>SMS marketing can be a very effective way to increase sales, but its potential goes much further. When done right, it can help build deeper and longer-lasting relationships with customers. When you focus on valuing and serving your customers, SMS marketing becomes a tool that brings long-term benefits to your business. We're happy to help you find the best ways to reach customers during Black Friday season and beyond. <a href=\"\/en\/yritys\/yhteystiedot\/\">Contact us<\/a>, if you want to discuss further.<\/p>","protected":false},"excerpt":{"rendered":"<p>Black Friday l\u00e4hestyy j\u00e4lleen ja pian yritykset kilpailevat ostajien huomiosta. Br\u00e4ndit, jotka erottuvat joukosta ja tavoittavat asiakkaansa tehokkaasti, onnistuvat parhaiten. Tekstiviestimarkkinointi on kasvattanut suosiotaan, mutta pelkk\u00e4 tarjousten pommittaminen ei riit\u00e4. Jotta Black Friday -kampanja todella onnistuisi, sen tulisi rakentaa asiakkaiden luottamusta ja edist\u00e4\u00e4 pitk\u00e4aikaista sitoutumista. Viimeist\u00e4\u00e4n nyt on aika valmistautua sesonkiin. Tekstiviestimarkkinointi on kasvattanut suosiotaan [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":28525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[100,167,168],"tags":[],"class_list":["post-28524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markkinointi","category-rcs","category-sms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hy\u00f6dynn\u00e4 tekstiviesti\u00e4 Black Friday -markkinoinnissa | Quriiri<\/title>\n<meta name=\"description\" content=\"Tekstiviestimarkkinointi on kasvattanut suosiotaan Black Friday -markkinoinnissa, mutta pelkk\u00e4 tarjousten pommittaminen ei riit\u00e4.\" \/>\n<meta name=\"robots\" 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