{"id":23460,"date":"2025-05-04T12:42:00","date_gmt":"2025-05-04T09:42:00","guid":{"rendered":"https:\/\/quriiri.fi\/?p=23460"},"modified":"2025-11-20T13:22:21","modified_gmt":"2025-11-20T11:22:21","slug":"mika-on-rcs-ja-mita-mahdollisuuksia-se-tuo-yrityksille","status":"publish","type":"post","link":"https:\/\/quriiri.fi\/en\/mika-on-rcs-ja-mita-mahdollisuuksia-se-tuo-yrityksille\/","title":{"rendered":"What is an RCS message - everything you need to know"},"content":{"rendered":"
RCS, or Rich Communication Services, is a more sophisticated version of SMS. It can be used to send visual and interactive content such as high-resolution images, links, videos and buttons to Android phones. RCS does not require the installation of a separate application; the native messaging application on Android phones, which is also used for SMS (Messages), supports RCS messaging as such.<\/h5>\n\n\n\n

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\u201cRCS brings new ways for companies to interact with and activate customers. With more visual content, customers can be addressed more effectively and have a greater impact on both sales and customer experience.<\/em>\u201d, says Quriiri's Business Director and co-founder Lasse Lohikoski<\/strong>.<\/h5>\n\n\n\n

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Book an RCS demonstration!<\/a><\/div>\n<\/div>\n\n\n\n

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How does an RCS message differ from a traditional SMS message?<\/h2>\n\n\n\n

RCS makes text messaging more versatile and efficient. Because the message is easier and more attractive to interact with, it gets higher click-through rates than traditional text messages. <\/p>\n\n\n\n

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Verified sender information<\/h3>\n\n\n\n

The sender of an RCS message is always verified, so the recipient can be confident that the message comes from a trusted source. Any company wishing to send RCS messages goes through a brand registration process, which entitles them to send messages on behalf of their brand. This provides additional security and effectively prevents spam and phishing messages.<\/p>\n\n\n\n

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Visuals and buttons<\/h3>\n\n\n\n

RCS messages are more visual than existing text messages and make interaction easier, more pleasant and smoother. A variety of buttons and interactive content make the messages even more effective. <\/p>\n\n\n\n

Images in an RCS message are not compressed, but can be sent in their original quality. WhatsApp, for example, reduces the size of the images sent, resulting in a significant loss of quality. An RCS message can include a video, which is displayed directly on the user's phone in the RCS message thread.<\/p>\n\n\n\n

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Carousel<\/h3>\n\n\n\n

With the carousel, up to 10 product cards can be included in the message for customers to browse and click on.<\/p>\n\n\n\n

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Localisation and map links<\/h3>\n\n\n\n

RCS supports location sharing - for example, showing the nearest store or branch on a map.<\/p>\n\n\n\n

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Analytics<\/h3>\n\n\n\n

The analytics features of RCS give you a comprehensive picture of the effectiveness of your campaign. See when customers open your messages, link clicks and responses. Track how your campaigns are performing and make follow-up actions and improvements.<\/p>\n\n\n\n

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Security and trust<\/h3>\n\n\n\n

Only approved, verified brands can send RCS messages. This prevents scam attempts and creates a safe messaging experience for customers.<\/p>\n\n\n\n

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Other features of the RCS message<\/h3>\n\n\n\n

There is no limit on the length of a single RCS message. The maximum length of a single message in a traditional SMS is 160 characters. Messages longer than this will appear as a single message to the recipient, but operators, for example, charge for two or more messages. RCS messages are read receipts and also display an \u201dElsa is writing...\u201d style message indicating that the other party is in the process of writing a message.<\/p>\n\n\n\n

RCS supports the fallback function. This means that if an RCS message cannot be delivered, it can be automatically resent, e.g. as an SMS message.<\/p>\n\n\n\n

RCS vs SMS - what's the difference?<\/h2>\n\n\n\n

RCS messages offer significantly more functionality than traditional SMS messages. While SMS is limited to 160 characters and plain text, RCS offers an app-like user experience directly in the messaging application.<\/p>\n\n\n\n

With RCS, companies can:<\/p>\n\n\n\n